A Simple Hi-Tech Solution to Retail Food Waste

Reblogged from Food Cowboy:

19 days.

That’s how long it will take food companies to waste as much food as they donate this year.
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In all, they will throw away 34 million tons of good food – including enough fresh produce to feed 50 million elementary school students every day of the year. But don’t blame them, blame us.
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Unlike consumer food waste, which is a behavioral issue, commercial food waste comes down to logistics: Food is expensive to move. If it can’t be sold, it can’t be transported far.
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Supermarkets reject thousands of deliveries of wholesome but cosmetically imperfect food every day because they know it won’t sell. Truckers who get stuck with them don’t have time to search for food banks – and food banks, with their forklifts and 18-wheelers, are not well equipped to go out and get them. That task is better left to small food pantries and “food rescue” groups that can take the food right to where it is needed. But they can be hard to work with, especially for national retailers.
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